You are aware of the significance of maintaining a connection with your clients and consumers. You only have around 3 seconds to pique someone’s interest in the world of today, where attention spans are getting shorter and people are inundated with information.
Explainer videos are among the strongest strategies for grabbing attention and disseminating your message. They pack a lot of knowledge into a clear and visually appealing package. If you haven’t already, incorporate explanatory videos into your marketing strategy. You’re passing up a great chance.
Why are Explainer Videos So Effective? 14 Reasons
Explainer Videos Increase Conversion Rates
Are explainer videos effective? Explainer videos are short animated clips that visually demonstrate how a product, service, or concept works. They’re ideal for businesses because:
- They increase conversion rates. Seeing how something works in a simple, engaging video makes people more likely to buy it. Studies show explainer videos can increase conversion rates by up to 144%!
- They’re easy to understand. Explainer videos use visuals, music, and a friendly narrator to clearly explain ideas in a simple, straightforward way. This makes complex topics easy to grasp and remember.
- They build trust. An explainer video shows you have nothing to hide. It establishes your company as transparent, helpful, and focused on the customer. This kind of goodwill fosters loyalty and referrals.
- They’re shareable. Explainer videos are highly shareable, allowing your message to spread through social networks and word-of-mouth. This viral effect expands your reach and boosts brand visibility.
- High ROI. For a relatively small cost, explainer videos deliver a huge payoff. They can attract new customers, build brand awareness, and skyrocket conversion rates. All of which translates into serious revenue.
Explainer video services are a must for every business who is looking to engage customers, increase sales, and gain a competitive edge. Their combination of visuals, messaging, and shareability packs a powerful punch for marketers. No wonder they’re becoming an indispensable tool for companies of all sizes.
Explainer Videos Can Go Viral
Explainer videos are the ideal format for capturing viewers’ attention and communicating your message. The key to virality is creating videos that evoke emotion and inspire sharing. They should be:
- Entertaining or funny
- Shocking or surprising
- Heartwarming or inspiring
- Helpful or informative
Keep your videos short—around 60 to 90 seconds. This makes them easy to watch and share. And choose a style, like animation, that will capture interest.
Upload your videos to YouTube and Facebook, and encourage viewers to like, share, and comment. Run contests and giveaways to increase engagement. Your content will become viral the more people engage with it and share it.
The holy grail of modern digital marketing is viral marketing. With some strategic sharing and a little luck, your explainer video could become the next viral hit! That’s the kind of exposure that builds brand awareness and boosts business.
Explainer Videos Are Easy to Share
Explainer videos are highly shareable on social media and elsewhere online, which expands their reach and impact.
When you upload an engaging explainer video to YouTube or your website, viewers can easily share it with their friends and followers on Facebook, Twitter, LinkedIn, and other platforms. This social sharing boosts traffic to your site and builds brand awareness. People are far more likely to share an interesting video than a block of text.
Explainer videos are also embeddable, meaning other websites and blogs can feature your video directly for their readers. Many companies have gained new customers and media attention by having their explainer videos embedded on popular industry blogs and news sites.
The shareability of explainer videos allows your message to spread widely through online word-of-mouth. Viewers become your brand ambassadors, helping to educate more people about your product or service in an enjoyable, low-pressure way.
Explainer Videos Educate Your Audience
Explainer videos are a great way to educate your audience about your business, product, or service in an engaging visual format.
They Convey Information
Explainer videos use a combination of visuals, text, and audio to communicate key details about your offering in a straightforward manner. They break down complex topics into easy-to-understand snippets that resonate with viewers.
They Boost Understanding and Retention
People are much more likely to remember information that is presented visually. Explainer videos leverage animation and on-screen text to demonstrate processes and concepts that stick with audiences. Viewers can re-watch the videos to refresh their understanding or catch details they may have missed.
They Have a Personal Touch
The conversational style of most explainer videos creates a personal connection with audiences. Using “you” and “your” helps viewers see how your offering can benefit them. An upbeat tone and friendly visual style also make the experience more relatable and memorable.
They can be Used Anywhere
Explainer videos are highly versatile digital assets. You can use it for your social media accounts, events, trade shows, email marketing campaigns, and more.
Explainer Videos Are Cost-effective
Explainer videos are extremely cost-effective. Creating an animated explainer video is typically much more budget-friendly than producing a live-action video or TV commercial. You don’t need expensive equipment, crew, or actors. All you need is an animation studio and a voiceover artist.
The production process is also usually much quicker for an explainer video. A quality 90-second to 3-minute explainer video can be produced in a few weeks, compared to the months needed for live video production. This means your business can get the video completed and start using it to increase brand awareness, drive traffic, and boost conversions in a short amount of time.
Explainer videos are also very versatile and reusable. You get a lot of mileage and value from your initial investment.
With their affordable cost, quick turnaround, and reusability, explainer videos yield a high return on investment. For a relatively small upfront cost, you can achieve significant benefits from explainer videos like increased web traffic, higher brand recognition, and more sales. The ultimate payoff makes explainer videos a very worthwhile marketing tool, especially for small businesses and startups on a tight budget.
Video Explainers Offer Unparalleled Access
Video explainers are an incredibly powerful marketing tool because they offer unparalleled access to your audience.
As humans, we process visual information much more efficiently than text alone. Explainer videos leverage this by condensing your message into a short, engaging video format that is:
- Easy to understand. Complex ideas become easier to grasp when explained visually.
- Memorable. Viewers are much more likely to remember your message when it’s delivered through video.
- Shareable. Entertaining and valuable videos spread like wildfire on social media, exposing your brand to new audiences.
Explainer videos are multimedia experiences that can convey a complete, compelling message in just 1 or 2 minutes. This power and efficiency are unmatched in the marketing world. No wonder explainer videos have become such an important tool for businesses and brands.
Video Explainers Are Practical
Video explainers are a practical tool for businesses for several reasons:
They are cost-effective. Explainer videos are generally much more affordable to produce than live-action videos. You don’t need expensive equipment, actors, or filming permits. With explainer video software and templates, you can create a high-quality video yourself or work with an animator for a reasonable price.
They are versatile. Explainer videos can be used for many purposes: to promote a product, explain a service, onboard new customers, train employees, and more. Their versatility makes them a practical investment that can be utilized in various ways across your business.
They are engaging. Well-designed explainer videos capture attention and keep viewers engaged with interesting visuals, characters, and a straightforward message. Viewers tend to retain more information from a video than from reading text. Explainer videos are an engaging way to educate your audience.
They are shareable. Explainer videos are highly shareable across social media platforms and websites. Viewers can easily share and embed the videos, expanding your reach. The shareability of explainer videos helps spread your message in a practical, cost-effective manner.
In summary, for their affordability, versatility, shareability, and power to engage and educate audiences, explainer videos are a practical and valuable tool for businesses. They can convey information to both customers and employees in an interesting and memorable way.
Brand Culture and Personality are Depicted In Explainer Videos
Explainer videos are an effective way to showcase your brand’s personality and company culture. Viewers can get a sense of your brand’s identity through:
- Visual style: The visual style of an explainer video, including colors, fonts, and animations chosen, conveys the overall tone and image of a brand. A vibrant color scheme and fun animations suggest a casual, friendly brand, while a minimal style with sans serif fonts portrays a more serious, corporate image.
- Music: The background music sets the mood and tempo of the video. Upbeat music creates an energetic, positive vibe, while slower music establishes a more serious tone. The music should match the brand’s easy brand identity and values.
- Voiceover: The voiceover artist’s tone, pace, and enthusiasm also communicate brand personality. A warm, engaging voiceover with an enthusiastic tone suggests an inviting, customer-centric brand. A formal, corporate-sounding voice is better suited for a B2B brand.
- Messaging: The language, framing, and messaging of the script provide insight into the brand’s priorities and outlook. An explainer video focused on innovation, problem-solving, and customer experience shows a progressive brand, while one focused on tradition, excellence, and high standards reflects a premium brand image.
Using these elements in your explainer video helps build brand recognition and forms an emotional connection with viewers by giving them a sense of your brand’s culture and personality. Keep your messaging and style consistent across all media for the most impact. Explainer videos are a dynamic way to visually articulate your brand story and share what makes a good explainer video.
Video Enhances Customers’ Journeys
Explainer videos are a highly effective way to enhance your customer’s journey. An explainer film can help to engage clients and advance them to the next step as they engage with your business at various touchpoints.
An explainer film, for instance, provides visitors with a fun and interesting summary of your business, products, or services on the homepage of your website. This can capture their interest and motivate them to explore your site further.
Further along the journey, explainer videos are useful for educating customers about specific products or services. They convey information in an easy-to-understand manner with visuals to demonstrate key features and benefits. This helps customers determine if your offering meets their needs before they invest more time.
Ultimately, explainer videos give your customers the knowledge and confidence to complete a purchase or sign up for your service. They’ve seen what you have to offer, understand the value, and are ready to become long-term customers.
Explainer videos boost engagement and motivate action at each stage of the customer journey. They are a powerful tool for any business looking to connect with customers in a meaningful, memorable way.
Explainer Videos Boost Mobile Marketing
Explainer videos are highly effective for mobile marketing. People are increasingly watching videos on their mobile devices, so creating explainer videos optimized for mobile is key.
Mobile-optimized explainer videos:
- Have a square aspect ratio, which displays perfectly on mobile.
- Keep the length between 60 and 90 seconds so they’re quick to watch on the go.
- Use minimal text and focus on visuals since mobile screens are small.
- Embed interactive elements like CTAs, links, and clickable areas right in the video.
- Drive people to take action by including a strong call-to-action at the end of the video, like “Download now” or “Learn more”.
Explainer videos are also easily shareable on mobile. Viewers can share your video on social media or via text with the tap of a button, allowing it to spread organically. Mobile sharing extends the reach and impact of your explainer video.
When optimized and shared for mobile, explainer videos are an impactful way to boost brand awareness, educate your audience, and drive conversions on the devices people use every day. Crafting explainer videos with a mobile-first approach will allow you to stay ahead of the curve in an increasingly mobile world.
What is the Need For Explainer Videos From Web Studio?
The ability to engage audiences and hold their interest has become impossible in the digital age. People must carefully select their material because of the overload of information. Among them are videos that explain things.
It’s a straightforward response. The firm offers a full range of animated video production services, including research for new projects, scriptwriting, narration, voiceover, artwork, animation, and sound design. A fantastic sense of humor, outstanding character design, and an engaging narrative are some of Afx Animator’s animated videos’ defining characteristics.
Numerous good evaluations on a wide range of directories and social media platforms, as well as a comprehensive portfolio, attest to the studio’s reputation and expertise. It’s also a lot of fun to stay focused on producing 2D and 3D animation videos for various goals, such as training, promotion, entertainment, and education.
Related Article: The 5 Most Popular Explainer Video Styles To Captivate Your Audience
Related Article: What is an Explainer Video? Here’s Everything You Need to Know!
Conclusion
Here are 14 solid reasons why explainer videos are effective for businesses: They engage, educate, and inspire your audience. They showcase your brand’s personality and build trust. They boost conversions and sales by clearly explaining your value proposition. They are versatile, shareable, and optimized for search engines.
It’s time to produce your explainer video and begin enjoying the advantages. You’ll be gaining new customers and growing your business in no time. Explainer videos are the marketing tool of the future!
