How crucial a logo is in establishing the total value of a brand. So the top businesses spend a lot of money making one.
A logo is incredibly important to the growth and maintenance of any single brand. It may eventually result in the brand becoming instantly recognizable. Repetition is necessary for this process. However, there’s also the way the logo is displayed. A logo animation is also among the most effective techniques for leaving an impression on your audience.
An animated logo is preferable to a static or image-only logo with no effects. An animated logo adds effects and motion to a logo, ranging from straightforward dynamic effects to a fully developed video presentation.
The objectives of the business, the nature of the brand, and other factors all play a role in how a company’s logo animates.
It is essential to assign the logo design job to a 2D animator or motion graphic specialist who is knowledgeable about SVG logo animations and other ideas to create the company’s best-animated logo.
Now that you are aware of the significance of animated logos, let’s discuss logo animations and read more on our blog about the reasons why your company requires a logo animation.
What Is The Concept Of Logo Animation?
Video source: designsace.com
What is a logo animation? A logo animation is simply your logo with animated motion graphics added to it. It’s crucial to consider the company’s values and goals while animating a logo so that we can incorporate these concepts into your animation.
The basic components of an animated logo are the same as those of a static logo. The key distinction is that the animated version will be presented with a little (or a lot!) more flair.
Depending on how adaptable your branding style is, the design of a logo animation can be as subtle or as outstanding as you choose. As long as the finished product is congruent with the rest of your brand identity, you can benefit from all the advantages discussed in this article with or without using complicated motion graphics.
Your brand’s logo serves as its visual expression. It portrays the character of your business or product and significantly contributes to the awareness of your brand as a whole. Your audience can develop a relationship with your brand with the help of a strong logo.
Adding animation to your logo gives it more depth. Developing a distinctive and eye-catching brand strengthens this connection.
Why Is Logo Animation Important?
Video source: mercedes-benz.co.uk
More than ever, customers are connecting with brands online. Brands can benefit from this by standing out, creating a lasting impression, and legitimizing their company.
Your audience can learn more about your brand by seeing an animated version of your logo. More so than with a static logo, they may learn your brand’s background and describe your company’s character. Demonstrating to clients that you are concerned about how you come across helps legitimize your brand.
An investment in building a relationship and displaying a higher degree of professionalism is adding an animated logo to your company.
Let’s look at the benefits that logo animation can provide for a company.
- Original Image
- Brand Awareness
- A positive initial impression
- Triggered feelings
- Business Professionalism
- Improved storytelling
Where To Use An Animated Logo
Video content, which may be used for a range of circumstances and goals, targets all digital sectors. Have a look:
Social Media
Social media platforms are now a key tool for advertising products. Internet users spend a lot of time socializing on sites like Facebook, Instagram, Twitter, and Pinterest and browsing the web. In addition to being simple to share and locate among other information, video content is a powerful marketing tool. In addition, animated logos can be transformed into GIFs, which make for efficient social media posting material that can be disseminated throughout the web.
Corporate Website
Websites are similar to a company’s resume. Making sure a website functions properly is essential. The appearance of the website and its SEO (Search Engine Optimization) can both be enhanced by an animated logo. Visitors will spend longer on a page after watching a logo animation. This parameter significantly affects the position of the website in the search results.
Presentations
Whether for product launches or business meetings, public figures frequently have to give various presentations. You can give the presentation a distinctive and creative touch by placing an animated logo on the slides.
Promoter Videos
Why not add a unique animated logo to a promotional video to make it shine? Some commercial and marketing tasks can be completed with this combo.
OOH Digital Advertisements
Ads displayed on screens in public areas are referred to as digital out-of-home advertisements. A bus stop, a train station, or the exterior of a mall might be the location of this. These banners aim to reach audiences who are nearby and physically close to them, regardless of placement. As a result, it’s not too difficult to get their attention when a logo animation is used in an advertisement. To increase brand recognition, you might even use just a logo animation.
Videos On YouTube
No matter what marketing platform we’re talking about, branding your videos is crucial. And you may try employing longer animated logos in the opening or the outro of your video on YouTube, where viewers are more inclined to watch for a longer period of time. Your videos will perform better in terms of the YouTube algorithm as more people watch them.
And as a result, your movies will appear higher in search results. Another advantage of a video with top-notch logo animation is the increased sense of professionalism it conveys. With potential clients, sponsors, and partners, this can go a long way.
How Can I Make Animated Logos?
Video source: bestronger.co.uk
The simple techniques listed below will help you use After Effects to produce gorgeous logo animation.
Make Inquiries
For a logo to be interesting and impactful, research must be done before beginning to build an animated logo. Be familiar with the client’s company, sector, and brand persona, and present a static business logo. Conduct a competitive analysis, comprehend current trends, and consider how you can employ this information to concentrate on the ideal animation style for your brand.
Create a Few Rough Sketches First
The best way to get a basic idea of your logo’s personality is to use rough sketches. You can draw the change within a logo at a different level to see its progression. For difficult sketches, many still use pencil and paper, although more and more people now favor computer drawing programs.
Static Image Animation
The image needs to be converted into a video by working on a few simple animations. There are other programs available to help you animate your logo, but Adobe After Effects is the best since it gives you greater control and accuracy when creating animated logos.
- The PNG format of your logo must be imported into After Effects to create a logo animation.
- To animate certain elements of your logo, use the layers feature. Import the complete design without leaving the layers option selected if you want to fully animate a logo.
- You can add various effects to your logo, such as looping, by using the Effects and Presets.
- Select the result you had previously imagined by going back to your notes.
- Your logo animation’s beginning and end points can be selected using the timeline panel.
- After everything has been decided upon, the animated logo can be rendered and obtained in its final form.
Compose The Piece
A component, which is a container, offers the ability to overlay, edit, and apply animations to media assets. The pieces in a larger production, like a movie, will be arranged in the project panel. With each composition having its own time frame, you might think of them as one scene in this movie.
It took us very little effort to create a logo animation that lasted under five seconds. If desired, you can right-click on any of these layers and select Compose before turning them into your pieces of art. This will allow the previous component to be nested inside of this layer’s independent animation timeline.
And a timeline connected to the primary model would be used if you wanted to animate the entire logo at once.
Video source: zcreative.studio
Complete With Review
An animated logo is one of the trickiest kinds of logo design, and logo creation is an essential procedure. By discussing your ideas and soliciting input from your coworkers, customers, and friends, you may improve your logo’s logic, aesthetic appeal, and animation style.
What Format Is An Animated Logo?
With its high resolution, short file size, limitless scaling, encoded data, and support for transparent backgrounds, the vector format is the perfect option for both your static and animated logo files.
Final Words
With all this importance in mind, and animated logos having a very strong case when compared to their static counterparts, it is obvious that having a logo animation in your portfolio will benefit you.
